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MBA 2 Year Program Marketing PDF Print E-mail
Tuesday, 19 June 2012 06:38

Scheme of Studies for the MBA 2 Year Program

TOTAL PROGRAM CREDIT HOURS 58

Stream: Marketing

 

Semester-I No Semester-II No
Change Management 3 Supply Chain Management 3
Academic Writing & Presentation Skills 2 Negotiation Skills 2
Applied Research Methods 3 Strategic Brand Management 3
International Marketing 3 Global Economics & Political Environment 3
Corporate Governance 3 Product Planning & Development 3

Information Systems (management & development)

3 Services Marketing 3
Sub-Total 17 Sub-Total 17
Semester-III Semester-IV
Marketing Research 3  Master Thesis 6
Integrated Marketing Communications 3
Advertisement & Promotion 3          
Globalization, Sustainability in Business & CSR 3        
Entrepreneurship 3        
Strategic Marketing 3
Sub-Total 18 Sub-Total 6
TOTAL PROGRAM CREDIT HOURS 58

 

 

 

 

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Last Updated on Tuesday, 19 June 2012 06:44
 
 

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