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MBA 2.5 Year Program Marketing PDF Print E-mail
Tuesday, 19 June 2012 07:32

Scheme of Studies for the MBA 2.5 Year Program


Stream: Marketing


Semester-I Credit Hrs Semester-II Credit Hrs
Business Mathematics 3 Academic Writing 2
Analytical Skills 2 Principles of Macro Economics 3
Financial Accounting 3 Financial Management 3
Principles of Micro Economics 3 Marketing Management 3
Introduction to Business 3 Principles of Management 3
Business Statistics 3
Sub-Total 14 Sub-Total 17
Semester-III  Credit Hrs Semester-IV  Credit Hrs
Negotiation Skills 2 Consumer Behavior
Corporate Governance 3 Brand Management 3
Academic Presentation 2 Marketing Research 3
Applied Research Methods 3 Global Economics & Political Environment 3
Organizational Behavior  & HRM 3 Advertisement & Promotion 3     
Entrepreneurship 3 Integrated Marketing Communications 3
Sub-Total 16 Sub-Total 18
Semester-V  Credit Hrs Credit Hrs 
International Marketing 3  Master Thesis 6
Services Marketing 3
Strategic Marketing 3
Globalization, Sustainability in Business & CSR 3        
Supply Chain Management 3        
Product Planning & Development 3
Judgement and Decision Making 3
Sub-Total 21 Sub-Total 6


As a rule, credit hours per semester will not exceed 18 credits. Therefore, some courses may be offered in the summers.

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Last Updated on Tuesday, 19 June 2012 07:38

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